Small Business | Retail
 |
Project: Small
Business | Retail |
Status: Completed |
The
natural foods industry has gone beyond grassroots to become one of the major trends defining the
food marketplace. Landis All-Natural Peanut Butter helps consumers to just say no to hydrogenated
oils, trans fat and added sugars.
The Landis website provides information about trans fat and high fructose corn syrup, and offers recommended reading. Drawing from product information, nutritional literature and other sources, the challenge was to organize and distill this information into readable, Web-friendly copy. The result is a dynamic website able to manage customer service, online sales, marketing, and other strategic initiatives.
